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Rabbit’s Tale

The Full-Service
Creative Data-Driven Agency

“We pursue effective creativity by utilizing our expertise, technology and intellectual assets and offering marketing solution beyond client’s expectations and today’s standard.

https://www.rabbitstale.com

Our Clients

Our Work

01

SYN MUN KONG INSURANCE – NETIZEN

The new type of car insurance that generates each customer’s discount rate based on personal profile

Objective/Brief

SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Car Insurance For Good Fellas” with the highlight feature that each applicant can use their personal profile to calculate discount rate for their insurance fee the better their profile, the cheaper the fee. The brief is to generate awareness among target consumers online directing them to check how much their profiles are worthed on SMK’s website or application.

Project Details

Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s Website or application.

Result

After the launched online, we received 81,000 profile checks from total 7.8m video views, 3,035,684 Engagements and 45,800,000 Impressions.

SYN MUN KONG INSURANCE – NETIZEN

The new type of car insurance that generates each customer’s discount rate based on personal profile

Objective/Brief

SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Car Insurance For Good Fellas” with the highlight feature that each applicant can use their personal profile to calculate discount rate for their insurance fee the better their profile, the cheaper the fee. The brief is to generate awareness among target consumers online directing them to check how much their profiles are worthed on SMK’s website or application.

Project Details

Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s Website or application.

Result

After the launched online, we received 81,000 profile checks from total 7.8m video views, 3,035,684 Engagements and 45,800,000 Impressions.

02

TMRW BY UOB – TOMORROW IS YOURS

The first fully digital bank in Thailand providing mobile-only banking services targeted exclusively at millennials (aka Gen Y)

Objective/Brief

In the red ocean market, consumers are overwhelmed with many local brands communications, TMRW needs to state our brand purpose clearly to differentiate ourselves. Therefore, TMRW aimed to create brand awareness for new brand positioning, “The digital Bank for the digital generation”, and invite customers to download TMRW application.

Project Details

As a bank created from true understanding of millennials, TMRW wants to communicate this understanding to our
target to clarify our brand purpose under the message: different generation, different solution. The idea is to empower millennials opinion by stating the difference in their belief. For the first execution to launch this brand, we aim to get millennials on board via the brand purpose via a series of 3 films. Each film shows different millennial’s insight in the twisted scenario where we switch the role of millennial with older generation in the sarcastically entertaining way. Then followed by another series of 3 films which shows how the bank features were designed specifically to benefit millennials lifestyles so they may not fit for every generation.

Result

As a result, we achieved 49,898,469 views, 21,712 organic shares, 1,034,109 engagements and 228,571 downloads in a month. This means TMRW successfully empowers the differences of Gen Y in the society as an anonymous Gen Y said TMRW is the first-time fora bank brand that takes a stand for consumers.

TMRW BY UOB – TOMORROW IS YOURS

The first fully digital bank in Thailand providing mobile-only banking services targeted exclusively at millennials (aka Gen Y)

Objective/Brief

In the red ocean market, consumers are overwhelmed with many local brands communications, TMRW needs to state our brand purpose clearly to differentiate ourselves. Therefore, TMRW aimed to create brand awareness for new brand positioning, “The digital Bank for the digital generation”, and invite customers to download TMRW application.

Project Details

As a bank created from true understanding of millennials, TMRW wants to communicate this understanding to our
target to clarify our brand purpose under the message: different generation, different solution. The idea is to empower millennials opinion by stating the difference in their belief. For the first execution to launch this brand, we aim to get millennials on board via the brand purpose via a series of 3 films. Each film shows different millennial’s insight in the twisted scenario where we switch the role of millennial with older generation in the sarcastically entertaining way. Then followed by another series of 3 films which shows how the bank features were designed specifically to benefit millennials lifestyles so they may not fit for every generation.

Result

As a result, we achieved 49,898,469 views, 21,712 organic shares, 1,034,109 engagements and 228,571 downloads in a month. This means TMRW successfully empowers the differences of Gen Y in the society as an anonymous Gen Y said TMRW is the first-time fora bank brand that takes a stand for consumers.