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“We pursue effective creativity by utilizing our expertise, technology and intellectual assets and offer marketing solution beyond client’s expectations and today’s standard.
THE NEW TYPE OF CAR INSURANCE
THAT GENERATES EACH CUSTOMER’S DISCOUNT RATE BASED ON PERSONAL PROFILE.
BRIEF
SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Car Insurance For Good Fellas” with the highlight feature that each applicant can use their personal profile to calculate discount rate for their insurance fee the better their profile, the cheaper the fee.
The brief is to genarate awareness among target consumers online directing them to check how much their profiles are worthed on SMK’s website or application.
IDEA
Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s Website or application.
RESULT After the launched online,
we received 81,000 profile checks from total 7.8m video views, 3,035,684 Engagements and 45,800,000 Impressions.
THE NEW TYPE OF CAR INSURANCE
THAT GENERATES EACH CUSTOMER’S DISCOUNT RATE BASED ON PERSONAL PROFILE.
BRIEF
SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Car Insurance For Good Fellas” with the highlight feature that each applicant can use their personal profile to calculate discount rate for their insurance fee the better their profile, the cheaper the fee.
The brief is to genarate awareness among target consumers online directing them to check how much their profiles are worthed on SMK’s website or application.
IDEA
Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s Website or application.
RESULT After the launched online,
we received 81,000 profile checks from total 7.8m video views, 3,035,684 Engagements and 45,800,000 Impressions.
We are proud to announce that our work for TMRW by UOB —IF TOMORROW GEN Y RULES was awarded 1 Silver, 1 Bronze and 3 Shortlists at Spikes Asia 2019!
We’d like to thank our beloved client for this opportunity.
Big congratulations to the everyone in the team behind this work. We are proud to announce that our work for TMRW by UOB —IF TOMORROW GEN Y RULES was awarded 1 Silver, 1 Bronze and 3 Shortlists at Spikes Asia 2019!
We’d like to thank our beloved client for this opportunity. Big congratulations to the everyone in the team behind this work.
We are proud to announce that our work for TMRW by UOB —IF TOMORROW GEN Y RULES was awarded 1 Silver, 1 Bronze and 3 Shortlists at Spikes Asia 2019!
We’d like to thank our beloved client for this opportunity.
Big congratulations to the everyone in the team behind this work. We are proud to announce that our work for TMRW by UOB —IF TOMORROW GEN Y RULES was awarded 1 Silver, 1 Bronze and 3 Shortlists at Spikes Asia 2019!
We’d like to thank our beloved client for this opportunity. Big congratulations to the everyone in the team behind this work.