AP. Honda

AP. Honda

Objective/Brief

A.P. Honda is a leader of motorbike market in Thailand, while dealers play a major role in sales and distribution. A.P. Honda develops LINE as a channel to engage and delivered personalized experiences.

Project Details

We activate existing customer data such as sales data, and maintenance record to deliver LINE personalized message such as predictive maintenance reminders.

Result

17% service conversion from predictive maintenance notification.

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