CP MEIJI YOGHURT
CP Meiji yoghurt didn’t have communication in market for a long time. The consequence is consumer have no awareness that CP Meiji have yoghurt product. Therefore, our communication have to add Meiji yoghurt in consumer mind.
We emphasize the fluffiness and soften texture with a Music-Video that people will love and share using various fluffiness celebrity in online world together with Khun Violette Wautier the main presenter of the campaign.
1 Millions view in 1 week after launch. 1 Millions in sales within 1 week.