Downy: Scent of Love กลิ่นความรักไม่เคยจางหาย

Downy: Scent of Love กลิ่นความรักไม่เคยจางหาย

Objective/Brief

To create awareness for new customers with the No.1 of Fabric Softener in Thailand. Nothing beats taking a moment, breathing deeply and delighting your senses with your favorite fragrance. Downy Infusions Fabric Conditioner gives your fabrics a long-lasting touch-activated scent so you can experience that moment of scent whenever you want

Project Details

The Downy Clothes story campaign aims to show the emotional from the online film by using the memory from the person you love.

Result

No.1 Online Video in FMCG Categories and 3.7 M Views and 55 K Engagements.

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