HYGIENE – MESSAGE TO HERO
To be supportive in time of crisis for those who are in needs (no one would be left behind) with what we do best “CLEAN Fabric Care” (lead by Bleach White, Bleach Colour and Liquid Detergent) and Household Cleaners (lead by Vixol and Whiz)
“Message to Hero” campaign has been executed during 14 Apr – 8 May 2020 with 3 phases including Invitation, Activation and Amplify phases through Owned channels, with paid boost media, and Earned media using KOLs, Pages and Publishers. The experiential campaign invited all supporters to share a message to support our frontline workers with #MessageToHero via Facebook, Instagram and twitter.
The campaign has achieved all target KPIs which received 28M impressions, 4.2M reaches and 2.4M engagements. #MessageToHero has been created, shared and retweeted over 14,400 times.