SYN MUN KONG INSURANCE – NETIZEN

SYN MUN KONG INSURANCE – NETIZEN

The new type of car insurance that generates each customer’s discount rate based on personal profile

Objective/Brief

SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Car Insurance For Good Fellas” with the highlight feature that each applicant can use their personal profile to calculate discount rate for their insurance fee the better their profile, the cheaper the fee. The brief is to generate awareness among target consumers online directing them to check how much their profiles are worthed on SMK’s website or application.

Project Details

Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s Website or application.

Result

After the launched online, we received 81,000 profile checks from total 7.8m video views, 3,035,684 Engagements and 45,800,000 Impressions.

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